Blauer USA's SS25 Campaign Frames a Fusion of Style Identities

In a follow-up to last season's "The Soul of Seoul" campaign, Blauer USA reunites with photographer James Mollison for its Spring/Summer 2025 visuals, continuing to explore the influences of contemporary Korean culture. With the previous installment set across Seoul's famed landmarks, the latest campaign flips the narrative to Milan where, against a classic black-and-white editorial backdrop, the South Korean focus is more subtly outlined through a blend of aesthetics from the respective cities....